Look after the pennies...

So Apple announced today that within six months it will lower the prices it charges for music on its UK iTunes® Store to match the already standardized pricing in the iTunes® Stores across Europe?

Within six months?

Why wait? Why not do it now? Am I naive in the belief that it is easy to change pricing within a few days?

If the price of €0.99 is the benchmark and UK prices will drop to that level, then at current exchange rates that means a difference of almost 4 pence for every song. Now I don't buy that much off the Store but if you are a regular purchaser then those 4 pence would soon mount up.

So let's hope that this price drop happens sooner rather than in 5 or 6 months time....