Macworld 2010 - "hugely successful"

They were the words of IDG's expo 'main man' Paul Kent at the end of this years MWSF 2010.

I think "hugely successful" may be gilding the lily slightly - from just searching for figures on the net for previous years there is no doubt that attendance is way down - the hi-tech graph above shows it is.

The figures for 2008-2010 are approximate - 2008 was supposed to be up 10% on the previous year, 2009 figs don't appear to be released and this year the 20,000 is sourced from www.istockanalyst.com

If a drop of such a huge amount is considered a "success" then I wonder what a failure looks like!
With the demise of Paris and then London after Apple withdrew, I wonder how long IDG will maintain Macworld in it's current form?

My thoughts after MWSF 2009...